Center for Health Professions Building Video
County College of Morris
Service Motion, Video Editing
Year 2025
The Center for Health Professions at CCM is a new 70,000 sq. ft. facility designed to expand healthcare education. To help bring its story to life, I created a photo-only timelapse video documenting the building’s transformation and highlighting its role in preparing students for vital, in-demand careers.
The project went through several iterations — early cuts focused on construction workers, but shifting the narrative toward students in health programs created a more emotionally resonant story. Despite challenges with photo quality, I used pacing and transitions to build momentum and emphasize the Center’s vision.
The final video strikes a balance between storytelling and visual constraints, serving as both a celebration of progress and a call to action for donors investing in the future of healthcare education.
Social Media Campaigns
County College of Morris
Service Graphic Design, Motion, Video Editing
Year 2025
County College of Morris (CCM) needed digital campaigns that could boost enrollment, strengthen campus identity, and reengage students after pandemic-related declines. The goal was to create content that resonated with both prospective and current students while aligning with institutional goals and brand messaging.
I developed and led three campaigns tailored to those needs. Choose CCM Day celebrated incoming students with branded graphics and a posting schedule tied to enrollment milestones. Titan Comeback Day targeted former students with personalized calls-to-action encouraging re-enrollment. Titan Takeover revived a weekly, student-led video series that showcased campus events with a peer-to-peer voice. While I drafted scripts to guide the flow, much of the final production was intentionally improvised—giving students freedom to shape the content and ensuring it felt authentic. I also trained ambassadors, created guidelines, and managed scheduling to maintain consistency and brand alignment.
These campaigns significantly increased impressions, engagement, and reach on Instagram, encouraged higher student participation, and played a key role in supporting CCM’s re-enrollment efforts.
