Brand Identity & Content Design
Glassier
Service Graphic Design, Motion, Social Media, Packaging
Year 2025
For Glassier, I created a digital-first identity that emphasized healthy, science-based skincare made for everyone. The design system blended bold typography, clean packaging concepts, and luminous textures to communicate the brand’s filter-free ethos with clarity and confidence.
Deliverables included packaging concepts, such as the Liquid Glow toner, along with social media posts, reels, and digital ads optimized for high engagement across platforms. Each asset combined ingredient-focused imagery, lifestyle photography, and fluid motion to position Glassier as both credible and aspirational.
The result gave Glassier a versatile and cohesive identity that stood out in the crowded skincare market while staying true to its core message of healthy, inclusive, science-backed beauty.