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Annual Report 2025

Hypertrophic Cardiomyopathy Association

Service Editorial/Publication, Brand Design

Year 2026

Created with InDesign, Illustrator, Photoshop

As the Graphic Designer on the project, I worked directly with the Communications Manager, COO, and CEO to help draft, develop, and finalize the annual report from concept to completion.

My responsibilities included:

  • Establishing the visual direction of the report

  • Adapting quickly to HCMA’s brand and communication style

  • Collaborating with multiple departments to collect content and assets

  • Organizing large amounts of information into a digestible layout

  • Designing page systems and visual hierarchy for readability

  • Creating a more editorial and engaging experience through layout, imagery, and pacing

  • Refining the overall presentation to feel polished, modern, and mission-driven

Below is the previous report I referenced.

To shift the report away from the previous year’s dense and text-heavy approach, I focused on creating a cleaner editorial structure that balanced storytelling with data.

The design approach emphasized:

  • Strong visual hierarchy

  • Increased use of photography and white space

  • More intentional pacing between sections

  • Highlighted patient stories and organizational milestones

  • Magazine-inspired layouts that felt approachable and engaging

  • Consistent branding and typography throughout the report

I also worked closely with departments across the organization to ensure the report represented HCMA as a whole, not just through statistics, but through the people, services, and impact behind the work.

The final annual report transformed HCMA’s previous text-heavy format into a more refined and engaging publication that better reflected the organization’s identity and accomplishments. Despite being new to the company, I quickly adapted to the brand, collaborated across departments, and contributed to a high-visibility project that combined strategic communication with a more polished and editorial-driven design approach.

Slide Decks/Presentations (more to come)

Miscellaneous Works (Print & Digital)

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